Our People
James Hind
President and founder, James Hind, has more than 30 years experience in general management and sales & marketing management.
Core Competencies:
Career Highlights Include:
President and founder, James Hind, has more than 30 years experience in general management and sales & marketing management.
Core Competencies:
- Sales Management
- Marketing of consumer products
- Administration
- Organizational Expertise
- Global Sourcing
Career Highlights Include:
- President of a public company with revenue of $100M
- Divisional President of a Hong Kong based contract manufacturer with revenue of $100M
- Part of a management-led buyout of a $250M company, subsequently taking it public on the NASDAQ
- General Manager and Director of a Canadian subsidiary with revenue of $50M of a Fortune 500 company
- Taking sales from US$35M to over US$100M for a private company
- Taking sales from US$44M to over US$80M for a public company
- Taking sales from $0 to $50M for a Canadian subsidiary of a Fortune 500 company
Mel McKellar
A motivated, results-driven professional with more than 10 years in the field of sales, Mel McKellar has a passion for account development with new and existing customers, and enjoys building and maintaining strong relationships that help to mold and shape sales growth. Mel's comprehensive knowledge of brands, clear understanding of product assortment, and industry insight when it comes to market trends and demands all combine to ensure that manufacturers / sellers have the very best representation possible in order to achieve the goal of getting their products placed with retailers. 
Tracy Fields
Tracy Fields has been involved in office management and has overseen national accounts receivable / payable at a senior level for nearly 25 years. With extensive knowledge acquired from duties in facilities coordination and administration, Tracy is a specialist in all aspects of office management, accounting, budgeting and cash flow, as well as a host of other administrative tasks. Tracy is particularly adept at the ongoing onboarding of SKUs into current product platforms and working within the various complex retailer portals. With a keen eye for the new, novel and interesting in marketing, she brings to the table sharp sensibilities in consumer tastes and trends. |
Greg Wolchyn
Greg Wolchyn has 20 plus years experience in national retail, including more than a decade in senior category management for a major Canadian communications & media company, where he implemented product launches, managed product lifecycles, led cross-functional departments and negotiated with manufacturers. Today, Greg's expertise includes all aspects of selling to Canadian mass merchant, big box, department store, drug and independent retailers alike, and specializes in online eCommerce fulfilment.
Greg Wolchyn has 20 plus years experience in national retail, including more than a decade in senior category management for a major Canadian communications & media company, where he implemented product launches, managed product lifecycles, led cross-functional departments and negotiated with manufacturers. Today, Greg's expertise includes all aspects of selling to Canadian mass merchant, big box, department store, drug and independent retailers alike, and specializes in online eCommerce fulfilment.
BB Baker
BB Baker is an accomplished writer and artist with experience and expertise in branding, packaging and promotion acquired and honed over 30 years. With an extensive knowledge of the arts, a thorough understanding of popular culture and trends, and a strong facility for language, punctuation and grammar, BB excels in developing flawless promotional materials, designing impactful packaging that engages and communicates, producing a compelling product presence across a variety of media and other platforms, and innovating unique strategies for creatively bringing goods to market.
BB Baker is an accomplished writer and artist with experience and expertise in branding, packaging and promotion acquired and honed over 30 years. With an extensive knowledge of the arts, a thorough understanding of popular culture and trends, and a strong facility for language, punctuation and grammar, BB excels in developing flawless promotional materials, designing impactful packaging that engages and communicates, producing a compelling product presence across a variety of media and other platforms, and innovating unique strategies for creatively bringing goods to market.
Stephen Whyte
Dependable, hardworking, conscientious, and a tireless advocate of good business operations, Stephen Whyte is adroit at the aspects of receiving, including the unpacking and organizing of shipping into the warehouse, as well as the packing / repacking of product going out. Having 12 years in warehouse fulfillment and well-rounded experience in sales and digital marketing, Stephen is savvy about the brands and trends that are happening in the marketplace. With online sales becoming an ever-increasing part of the business, Stephen provides the necessary care and skill to make sure the warehouse is stocked in an organized manner for the swift daily flow of goods going out to Canadian consumers.
Dependable, hardworking, conscientious, and a tireless advocate of good business operations, Stephen Whyte is adroit at the aspects of receiving, including the unpacking and organizing of shipping into the warehouse, as well as the packing / repacking of product going out. Having 12 years in warehouse fulfillment and well-rounded experience in sales and digital marketing, Stephen is savvy about the brands and trends that are happening in the marketplace. With online sales becoming an ever-increasing part of the business, Stephen provides the necessary care and skill to make sure the warehouse is stocked in an organized manner for the swift daily flow of goods going out to Canadian consumers.